CARBON38
Senior Copywriter

I was Carbon38’s sole copywriter during the brand’s transition to Carbon38 2.0 — a quieter, more considered expression of its identity. Working with the Creative Director, I defined the new voice and tested its range across email, paid media, site, social, SMS, and retail, making sure the shift held from daily marketing to larger brand moments.

The role combined daily brand stewardship with campaign development. Selected work includes At Our Core, created to introduce the ambassador program, and Carbon38’s partnership with the Breast Cancer Research Foundation — both projects I concepted and wrote end-to-end.

brand campaigns

marketing emails

product descriptions

ADIDAS BY STELLA MCCARTNEY.

TOTE BAG.

“The Tote from adidas by Stella McCartney is an oversized weekend bag with a low-profile front pocket and zippered top closure. Made from lightweight recycled fabric that’s rollable, foldable, and easy to stash.”

LESET. WIDE LEG PANTS.

“Made in Los Angeles from Italian yarn, the Zoe Wide Leg Pant is a roomy trouser done in a luxurious cashmere-wool blend. These full-length bottoms feature a slim, elasticized waistband and ribbed trim along the hem.”

ORIBE. ROOT TOUCH-UP SPRAY.

“Revive your locks without the blowout. Made with microfine pigments that blend seamlessly with your hair color, The Airbrush Root Touch-Up Spray covers greys and brightens highlights between appointments. The fast-drying powder is formulated with rice starch to absorb oil and instantly refresh your strands without weighing them down.”