SAKS OFF 5TH
Senior Manager, Editorial Content
I led editorial strategy across email, site, and social, turning merchant priorities and customer insights into the stories that defined each month. I directed Copy, Design, and Social across a fast-moving content calendar, keeping the work commercially sharp and creatively distinct.
I concepted key omni-channel campaigns, including Mother’s Day and Father’s Day, shaping the messaging and creative direction from brief through launch.
EVERGREEN WIREFRAME LIBRARY
I developed the Evergreen Wireframe Library, a modular system for the Saks OFF 5TH email program designed to make editorial production faster, more consistent, and easier to scale. It established reusable story structures for everything from hero campaigns to product-led features, giving Design, Studio, and Copy a shared foundation while leaving room for seasonal narratives, shifting merchant priorities, and new creative ideas.
